Because I Said So - The Defiant Lipstick
C$28.00
Is makeup feminist?
Honestly… who decided women even needed to justify something that brings them joy?
If you want to wear lipstick because it feels good, because the colour delights you, because the ritual reminds you of the women who came before you — the ones who painted their mouths to claim their voice — then that is feminist.
Because you said so.
This lipstick is for the woman who chooses her own reasons and her own rituals.
Rich, hydrating oils and waxes wrap the lips in comfort while delivering bold, beautiful colour — without the toxins, heavy metals, or nonsense.
It’s lipstick for grown women who know exactly who they are:
Bright. Powerful. Unbothered.
Wear it when you want, how you want.
No permission slips required.
Quantity
Key Ingredients
Castor Oil
Creates creaminess and slip while helping pigments distribute evenly for smooth, vivid colour.
Shea Butter + Jojoba Oil
Deeply nourishing emollients that soften fine lines and keep lips hydrated throughout the day.
Cera Bellina Wax
Gives a plush, gel-like glide that enhances comfort and smoothness.
Oleo-Hyaluronic Acid
Adds a subtle plumping, moisture-locking effect for a cushiony feel.
Vitamin E + Rosemary Extract
Antioxidant protection to keep lips — and your lipstick — healthy and fresh.
How it Supports Your Skin
This lipstick blends high-performance natural waxes, hydrating oils, and luxury skin-conditioning ingredients to create a vivid, comfortable, long-wearing colour:
- Rich emollients keep lips soft and prevent dryness.
- Oleo-HA boosts hydration for a smoother application and finish.
- Antioxidants protect both your lips and your formula.
The result is a lipstick that feels like skincare, wears like beauty, and empowers like magic.
Recommendations for Use
Apply to your lips however you want, whenever you want.
There are no rules here — just colour, confidence, and your own authority.
Full Ingredients List
Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Cetyl Alcohol, Stearic Acid, Cera Bellina, Hydrogenated Castor Oil, Sodium Hyaluronate, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract.
CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.
(Pigments vary by shade.)